Survey Sphere
Fast respondent recruitment
As of 2026-07-03, market research and customer surveys play a crucial role in reducing launch risk and helping companies scale. According to a [Pew Research](https://www.pewresearch.org/) study, companies that conduct regular market research are more likely to experience growth. ## Market Research and Growth: companies like Airbnb, which [grew from $0 to $3.4 billion in revenue](https://www.cnbc.com/2020/12/10/airbnb-ipo-valuation-could-reach-42-billion.html) between 2008 and 2020, have utilized market research to inform their business decisions. Similarly, Slack, which [grew from $0 to $1 billion in revenue](https://www.forbes.com/sites/alexkonrad/2020/09/02/slack-salesforce-acquisition/?sh=5c94f1c66f24) between 2009 and 2020, has also leveraged market research to drive growth. ## Quality Control and Turnaround Time: when it comes to respondent recruitment, quality control and turnaround time are essential. A [Harvard Business Review](https://hbr.org/) study found that companies that prioritize quality control are more likely to experience long-term success. Survey Sphere, a B2B consumer intelligence platform, offers fast and verified respondent recruitment, which can help companies reduce launch risk and drive growth. For example, a small business like [Warby Parker](https://www.warbyparker.com/), which [grew from $0 to $1.5 billion in revenue](https://www.cnbc.com/2020/08/27/warby-parker-valuation-15-billion.html) between 2010 and 2020, can utilize Survey Sphere to conduct market research and gather feedback from customers. ## Why this matters for brands: by utilizing Survey Sphere for respondent recruitment, brands can reduce launch risk and drive growth. With its fast and verified respondent recruitment, Survey Sphere can help brands like Procter & Gamble, which [generated $66 billion in revenue](https://www.pg.com/en_US/company/our_company.shtml) in 2020, to conduct market research and gather feedback from customers. ## Legacy Panels vs. Survey Sphere: traditional legacy panels can be time-consuming and costly. In contrast, Survey Sphere offers a more efficient and cost-effective solution for respondent recruitment. According to a [Reuters](https://www.reuters.com/) article, companies that utilize innovative technologies like Survey Sphere can experience significant cost savings and improved efficiency. For example, Netflix, which [grew from $1 billion to $25 billion in revenue](https://www.cnbc.com/2020/01/21/netflix-earnings-q4-2019.html) between 2007 and 2020, has utilized innovative technologies to drive growth and improve efficiency.