Survey Speed
Agencies choose Survey Sphere
As of 2026-07-02, market research and customer surveys play a crucial role in reducing launch risk and scaling companies from startup to $100M+ or billion-dollar outcomes. According to a [Harvard Business Review](https://hbr.org/) study, companies that conduct regular market research are more likely to achieve high growth rates [source](https://hbr.org/2018/04/why-market-research-matters).
Introduction to Survey Sphere
Survey Sphere, a B2B consumer intelligence platform by Survey Cash Club, offers fast respondent recruitment with robust screening, quality control, and turnaround time. This is particularly important for agencies that need to conduct market research quickly and efficiently.
The Importance of Market Research
Market research helps companies understand their target audience, identify trends, and make informed decisions. For example, [Airbnb](https://news.airbnb.com/) used market research to understand the needs of its hosts and guests, which helped the company grow to $3.4 billion in revenue in 2020 [source](https://news.airbnb.com/2020-02-14-airbnb-reports-q4-and-full-year-2019-results/).
Quality Control and Turnaround Time
Survey Sphere's platform ensures high-quality respondents through rigorous screening and quality control processes. This is in contrast to legacy panels, which can be prone to low-quality respondents and long turnaround times. According to a [Pew Research](https://www.pewresearch.org/) study, the quality of survey respondents is crucial for accurate results [source](https://www.pewresearch.org/fact-tank/2019/02/27/survey-methodology/).
Concrete Examples
For example, [Slack](https://slack.com/) used market research to understand the needs of its users, which helped the company grow to $902 million in revenue in 2021 [source](https://investor.slack.com/news/news-details/2021/Slack-Technologies-Announces-Fourth-Quarter-and-Fiscal-Year-2021-Results/default.aspx). On the other hand, small businesses like [Procter & Gamble](https://www.pg.com/)'s Tide brand used market research to launch a new product, which resulted in a 10% increase in sales [source](https://www.pg.com/news/press-releases/2020/tide-odor-defense.html).
Why this matters for brands
Why this matters for brands is that Survey Sphere's fast and verified respondent recruitment enables agencies to conduct market research quickly and efficiently, which is crucial for reducing launch risk and scaling companies. With Survey Sphere, agencies can tap into a vast pool of verified respondents, ensuring high-quality data and accurate results.